The majority of Facebook users likely have no idea that the company's Creative Labs division built a collection of mobile apps to enhance the core Facebook experience. Here's a look at all of them, along with details on why you might want to use them.
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8 apps from Facebook Creative Labs
Facebook's ambitions don't always fall neatly into a single app or
category. In an effort to develop multiple apps at breakneck speed
within a company that's now worth more than $250 billion, Facebook
created its Creative Labs
division. During the 19 months since its inception, the group of
developers, engineers and product managers released eight applications.
Some were lauded for innovative design, unique features and
intuitiveness, while others seem like simple copycat apps. Check out the
following eight slides for a look at the fruits of Facebook Creative
Labs.
Paper
Release date: Jan. 29, 2014
Availability: iOS only
What is Paper?: Paper turns the traditional Facebook News Feed into a more immersive, and less-distracting, experience on Apple mobile devices. You can browse posts in full-screen layout and customize other sections to follow their favorite topics or publishers of interest. The app supports "thumb-through" gestures for a more natural article reading experience, and it lets you explore high-resolution photos in greater detail by tilting the screen. In short, Paper is a stripped-down version of Facebook that's less crowded and more focused.
Availability: iOS only
What is Paper?: Paper turns the traditional Facebook News Feed into a more immersive, and less-distracting, experience on Apple mobile devices. You can browse posts in full-screen layout and customize other sections to follow their favorite topics or publishers of interest. The app supports "thumb-through" gestures for a more natural article reading experience, and it lets you explore high-resolution photos in greater detail by tilting the screen. In short, Paper is a stripped-down version of Facebook that's less crowded and more focused.
Slingshot
Release date: June 17, 2014
What is Slingshot?: Slingshot is one of Facebook's many shots across the bow
at Snapchat, the "disappearing" video app. Like Paper, it's similarly
stripped down to the bare essentials. You can send photos or 15-second
video loops to Friends, or groups of Friends — but there's a catch: You
must reciprocate before you can view any content shared with you.
Unfortunately, the app's emphasis on reciprocation, and reactive (and
addictive) sharing, makes for awkward conversation flow.
Facebook Mentions
Release date: July 9, 2014
Availability: iOS
What is Facebook Mentions?: Facebook Mentions is designed for public figures, whom Facebook verifies, and who actively maintain pages on the platform. The app is meant to be a conduit between actors, athletes, musicians, celebrities and their followers. Users share live video, interact with fans, view trending stories and share updates from Facebook, Instagram and Twitter, all in one app. The celebrities and other users can also host live Q&As and view comments posted on the videos and content they share in real time.
Availability: iOS
What is Facebook Mentions?: Facebook Mentions is designed for public figures, whom Facebook verifies, and who actively maintain pages on the platform. The app is meant to be a conduit between actors, athletes, musicians, celebrities and their followers. Users share live video, interact with fans, view trending stories and share updates from Facebook, Instagram and Twitter, all in one app. The celebrities and other users can also host live Q&As and view comments posted on the videos and content they share in real time.
Rooms
Release date: Oct. 23, 2014
Availability: iOS
What is Rooms?: Facebook's Rooms app lets you anonymously create and join small online communities formed around specific topics. The app doesn't require personal information to sign up and it operates independent of Facebook's user data, meaning the app doesn't utilize all that Facebook user information. It's a bit of a throwback to what the Internet used to be before the dawn of social-media-persistent identities and countless logins. The content feeds are similar to what you see in other social networking apps, but Rooms is tailored to enrich specific topics, trends or ideas. The team behind the app encourages users to "celebrate the sides of yourself that you don't always show to your friends." As such, nicknames and pseudonyms are encouraged, and you can use different names in different rooms, for added anonymity.
Availability: iOS
What is Rooms?: Facebook's Rooms app lets you anonymously create and join small online communities formed around specific topics. The app doesn't require personal information to sign up and it operates independent of Facebook's user data, meaning the app doesn't utilize all that Facebook user information. It's a bit of a throwback to what the Internet used to be before the dawn of social-media-persistent identities and countless logins. The content feeds are similar to what you see in other social networking apps, but Rooms is tailored to enrich specific topics, trends or ideas. The team behind the app encourages users to "celebrate the sides of yourself that you don't always show to your friends." As such, nicknames and pseudonyms are encouraged, and you can use different names in different rooms, for added anonymity.
Facebook Groups
Release date: Nov. 18, 2014
Availability: Android and iOS
What is Facebook Groups?: Facebook Groups is a dedicated app for the popular Facebook Groups feature, which is used by more than 700 million people each month. The app provides a less distracting space for you to engage, follow and share with Groups you participate in on Facebook. In an effort to make the experience on Facebook more personal, the company encourages you to create Groups for just about anything, but they're especially usually for families, teams, neighborhoods, schools and organizations.
Availability: Android and iOS
What is Facebook Groups?: Facebook Groups is a dedicated app for the popular Facebook Groups feature, which is used by more than 700 million people each month. The app provides a less distracting space for you to engage, follow and share with Groups you participate in on Facebook. In an effort to make the experience on Facebook more personal, the company encourages you to create Groups for just about anything, but they're especially usually for families, teams, neighborhoods, schools and organizations.
Riff
Release date: April 1, 2015
Availability: Android and iOS
Availability: Android and iOS
What is Riff?: Riff
is a collaborative video app that lets you create short videos and then
invite others to tack their own clips on at the end. You simply start
videos, describe what they're about — "Wish Betty a happy birthday" or
"Share your favorite moment from the concert last night," for example —
and ask Facebook Friends to add their own clips. The Riff team also
regularly features video designed to highlight the app's potential for
exponential growth and creativity, such as this video from the cast of "An American in Paris," a Broadway show.
Hello
Release date: April 22, 2015
Availability: Android only
Availability: Android only
What is Hello?: Hello
is an app from Facebook's Messenger team that connects with the site
and lets you see more information about who calls you, block unwanted
calls, and search for people and places. Hello shows you information
about who's calling you, even if the person is not one of your contacts.
However, the app displays only contact details people share on
Facebook. If the person who calls you isn't a Friend, or doesn't
publicly share contact information on Facebook, you're out of luck.
Hello can also help find local business information, make restaurant
reservations and get directions.
Moments
Release date: July 15, 2015
Availability: Android and iOS
Availability: Android and iOS
What is Moments?: Facebook wants
to make it even easier for friends and family to share photos of special
events, trips or individual moments in a private forum. Moments
lets you share and receive photos that might otherwise go unseen
because they're trapped on other your phone. The app groups photos
together based on who's in them and when they were taken, so you can
sync the right photos with the people who are in them. Friends can add
their photos to Moments, as well, to create a growing photoset of
gatherings from a variety of vantage points.
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