CMOs, SEOs, SEMs and other acronymic professionals toiling
in the world of digital marketing have a lot to keep up with. Google
changes its algorithms constantly, Facebook is always testing new things
— and that's on a slow day.
These three apps can help, by feeding you the latest digital marketing news and trends.
Search Engine Land and Marketing Land
Third Door Media's Search Engine Land, and its sibling website Marketing Land, are essential reading for digital marketers. Both sites now have free mobile apps for Android and iOS.
The software
is fairly straightforward, and it presents the latest stories in
eye-pleasing news feeds. You can mark stories as favorites, for future
reading. When you view a topic channel, articles within the channel are
available for reading while offline — except for video and images you
haven't already viewed. And you can receive breaking news notifications.
The site's editors continue to tweak what gets pushed out
via alerts, according to Third Door Media. So far, I haven't found the
push notifications to be too much, unlike some other news organizations.
Feedly
Feedly aggregates content from blogs, news sites, and
YouTube channels from a huge number of sources. After downloading the
app, I created a marketing channel in a matter of seconds and selected
the sources I typically read: HubSpot, Moz Blog, Seth Godin's blog, and
others. It's a quick way to check the latest digital marketing-related
headlines.
You can also get news from Search Engine Land and Marketing
Land in Feedly, but you need to visit the respective websites to read
complete articles. The Search Engine Land and Marketing Land apps give
you the full stories.
Bottom line: Feedly is great for checking out the latest
digital marketing headlines, while Search Engine Land and Marketing Land
are must-have apps for digging a little deeper.
For more similar apps, read "6 must-have mobile apps for digital marketers."
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