Breaking Toys and Fearless Toys, makers of the Limbo spinning top, announced their toy stayed spinning nonstop for 27 hours, 9 minutes and 24 seconds, breaking the previous Guinness World Record by more than two hours.
The company said the "over the top" record was timed to coincide with a Kickstarter campaign to bring the Limbo top to consumers.
"It sounds crazy but there's something about watching a top spin that creates a mini-mental getaway," said Yosi Ganot, chief executive officer of Fearless Toys.
"Limbo is mesmerizing and calming, while also a technological fete with its accelerometer and hidden gyro. It's the perfect escape when you can't take a yoga break in the middle of a meeting," Ganot said.
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