HTC 10 review | Review

 
By Gareth Beavis Mobile phones  

Our Verdict

It's a hard phone to rate on first impressions – HTC has put all the right bits in here, but I felt the same way with the One M9. However, the brand seems to have addressed the foibles and appears genuinely excited by the new 10.

For

• Amazing audio
• Great design
• Battery improved

Against

• Camera not impressive
• Boomsound not great
• Slight bugs still in system

If there's one thing you can say about HTC, it's that it's been a victim of its own success.

The One M8 was one of the greatest phones ever made, one that I'll still dust off from time to time now just to get a feel for it once more. It was design perfection, filled with genuine innovation and offered a great identity too, standing out well from the Android crowd.

The trouble was, that phone was already building on the great HTC One, which started the 'amazing design' trajectory in flagship smartphones that HTC is now famed for. So where did HTC go next? What was the next big innovation, the next great thing that this underdog in the smartphone world was going to bring?

Well, it didn't happen on the One M9, that's for sure. The brand panicked, stuffed the best components into an all-too-familiar shell and hoped the big numbers would make it a success. It wasn't.