Can Chevy win over millennials and empty-nesters?

By Tuan Huynh Car tech  
Small American cars faced tough competition since the first Japanese cars reached Western shores. There was the Chevy Vega, Monza, Chevette, Cavalier, Cobalt and HHR.
I vaguely remember the Chevy Vega, one of the first cars my family purchased when we immigrated to the states. Hell, the first car I purchased as a college graduation present to myself was a turbocharged, 2008 Chevrolet HHR SS with the Saab-sourced 5-speed manual transmission.
Despite the fun-to-drive nature and the love-it-or-hate it looks of the HHR, the interior consisted of hard plastic surfaces devoid of technology – it wasn't an appealing place to be.
But, things started turning around with the Chevy Cruze, as General Motors (GM) focused on creating balanced cars with higher-quality interiors, refined road manners and enjoyable driving dynamics on all cars – not just the hopped up SS models.
Now, on its second-generation, the Cruze isn't the frumpy Cobalt or retro-inspired HHR you remember from the late aughts. The latest, 2016 Cruze sports Chevy's latest styling language, which debuted with the 2014 Impala and trades boring beige for dynamic styling that evokes a sporty look.
The styling flows well with its pronounced wheel arches and swooping lines that integrate the door handles. Chevy incorporates projector-beam halogen headlights with black housings to give the LT and higher trims an aggressive demeanor.
To sample the latest iteration of the Cruze, I packed my bags, loaded up my Apple Music playlist with some Brad Paisley and hopped a plane to Nashville, Tenn., the home of country music and southern hospitality. I hopped behind the wheel of a fully-loaded Cruze Premier with all the technology options checked off to, you know, #findnewroads.
After a couple gallons of sweat tea and more deep fried foods than my arteries could handle, I walked away impressed by the new Cruze, despite having to #findnewpants.

The technology

Chevy is targeting millennials and empty-nesters with the Cruze. Smartphone connectivity and driver assists are what Chevy wants to entice buyers with.
At the heart of the infotainment system is a Chevrolet MyLink dashboard unit. Base models receive a 7-inch display, while the top-end Premier I drove sported an 8-inch display.
Integrated navigation capabilities are included with the Premier trim level, but they're not really necessary. All Chevy Cruze trim levels support Android Auto and Apple CarPlay to let your smartphone take control, which is all you really need in a car.
The native user interface is a basic 2 x 4 icon grid layout on a black background, but it lacks the slick, buttery-smooth transitions of Ford's SYNC 3. I used it briefly but found myself switching to Android Auto, as I prefer my Google Now information. Apple CarPlay was tested and works smoothly, too.
When using Android Auto or Apple CarPlay, a single press of the steering wheel-mounted voice command button still triggers voice commands for the Chevy MyLink functions. You have to hold the voice command button down for a few seconds to trigger Siri or Google Now, which is a minor annoyance that Ford solves with SYNC 3.
An integrated combination wireless charger that supports PMA and Qi standards is installed in the center console between the arm rest and cup holders. I tried to insert my Motorola Nexus 6, but it was a smidge too wide to fit into the slot.
I can't fault Chevy for that, because the Nexus 6 is an abnormally large phone that pushes the size limit of every in-car wireless charger I've come across.

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