By Jayson
DeMers Jayson DeMers is the founder and CEO of AudienceBloom , a
Seattle-based content marketing and social media agency. You can contact
him on LinkedIn or Google+ . @ jaysondemers Founder and CEO,
AudienceBloom @ jaysondemers
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Everybody wants to be more valuable. While assigning an absolute
"value" to a person has unfavorable moral implications, there's no
question that some workers are more valuable to their employers than
others; workers who have more skills, more experience, and a greater
drive to work hard tend to get paid more than their underperforming
counterparts. Accordingly, building your value as a worker can help you
earn more money in your future career (and hold a greater reputation throughout the process as well).
What stops most people from actively building their value is
a misconception--that such value-building is a long, expensive, tedious
process. After all, you may have went to college for four years and
spent tens of thousands of dollars to get where you are now. But while
additional college education and formal training do add substantial
value to your resume, they aren't the only ways to do so. In fact, if
you know what to look for, you can build your own value in as little as
one hour per day.
Take an Online Class or Tutorial
Advanced degrees consist of tons of classes and tons of
work. The classes are the expensive part. But it's 2015, and classes
aren't exclusively expensive. In fact, there are dozens of online
platforms committed only to connecting potential students with
completely free online courses, like Coursera. There, you can learn from
actual professors at accredited universities and follow the same
outlines, lectures, exercises, and quizzes that paying college students
are taking. The only difference is you won't get to walk away with a
formal certification or degree in most cases (unless you pay extra). But
since the skills are what you're really after, it shouldn't make much
of a difference.
In a similar vein, there are many tutorial sites available,
which help guide you through basic principles of a given subject rather
than explaining it and leaving the practical work to you. A good example
of this is Code Academy, which
offers intuitive, step-by-step exercises for dozens of different
programming languages. It's perfect if you're looking to learn how to
code.
Watch YouTube Videos
You'd be amazed how much quality content is available on YouTube
(aside from those hilarious memes and cat videos). Major universities
publish full-length lectures from their most popular classes. Industry
experts explain the basics of their industries. Career experts will teach you how to get started in a certain field.
Watching the right YouTube videos for merely an hour a day can yield
substantial value for your career, whether you're interested in making a
shift to another department in your organization or you're just looking
to brush up on your Microsoft Excel skills. The only problem is that
these courses aren't always easy to find, and sometimes the true quality
material (like Harvard Business School classes) get buried behind more
popular videos.
Find (and Talk to) Experts
One of the best ways to learn a new skill is to simply talk
to someone who already has that skill and learn from them directly.
Usually, it will only cost you a cup of coffee and maybe some small talk
in exchange. Find someone within your organization or look for fresh
blood at networking events. Once you find someone who can teach you
something that will improve your resume, ask them to sit down with you
occasionally and guide you through the ropes. You typically won't find a
start-to-finish course-like instruction this way, but if you spend an
hour a day on your own trying to advance your skills, you can consult
this person (or multiple people) whenever you hit a roadblock.
Join Groups With Regular Meetings
There are plenty of meet-up sites you can use to join professional groups in your area that meet regularly--MeetUp.com
is one appropriately named example. There, you can search for whatever
piques your interest, whether it's a group of CPAs helping each other
solve tax problems or a group of coders pushing for the next greatest
development in their community. These groups are generally open to the
public, free to join, and you'll immediately have access to dozens of
professionals who are more than willing to help a newcomer find his/her
skillset. Generally, these types of groups meet weekly, so if you want
to spend an hour a day improving your skills, you'll have to dedicate
some personal time to practicing in between sessions.
The Challenge: Finding the Time
As you can see from the possible methods above, increasing
your value isn't necessarily a challenge. There are many free resources
available to help you improve your skills and countless people around to
guide you through the process. What stops most people from doing this
is the time commitment--even one hour a day seems like too much to fit in.
If this sounds like you, I encourage you to find a way to
squeeze that hour into your day. Carpool so you can multitask in the
passenger seat most days. Start taking lunch breaks again. Get to the
office an hour early to get a head start on your work. Read or listen to
podcasts while exercising. If you're really pressed for time, try going
down to half an hour a day instead of an hour. If you make any time for
this, it will be worth your while, but you have to remain committed to
the plan.
The opinions expressed here by Inc.com columnists are their own, not those of Inc.com.
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