Big companies are now marketing pro-cloud surveys, though not always for honest purposes. They should be more constructive instead
Stop me if you've heard this before. (Or don't!) A new survey of 3,600
enterprise executives from IDC (sponsored by Cisco Systems) found the
following:
- 54 percent expect the cloud -- public, private, and, increasingly, hybrid -- to allow them to allocate IT budgets more strategically
- 53 percent believe the cloud will help their company increase revenues
Duh, right? We've seen such surveys for years, with no new info. Why
mention it? Because what's changed is who is doing the surveys:
Nowadays, the establishment technology companies and analyst firms
create these surveys to state the benefits of the cloud.
Part of the shift comes from the establishment tech firms trying to join
the cloud bandwagon, so they want to be associated to the cloud in
buyers' minds. Of course, some of these establishment companies are
simply hedging their bets. Look at the number of times they mention
hybrid clouds and private clouds. They know that public clouds mean
Amazon Web Services, Google, and Microsoft -- not the traditional
enterprise hardware and software they sell. Some try to make their stuff
look like a private cloud or even a (poorly featured) public cloud.
I wish these companies focused more on substance than marketing. They
have resources that could make a difference, if applied in creative and
innovative ways. But their process of following the leaders or jumping
on the cloud bandwagon won’t get them where they need to be. Instead, it
will cause more confusion within their customer base and actually have
the reverse effect.
Please get with it. And don’t do another "me too" survey.
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