A year with the Apple Watch: What works, what doesn’t, and what lies ahead?
Andrew Cunningham
Enlarge/ The Apple Watch is turning one. How has its first year treated it?
Andrew Cunningham
About a year ago, Apple announced and released its first Apple Watch.
The long-rumored product was Apple’s first all-new product category
since the iPad and its first under CEO Tim Cook. To say that
expectations were high would be an understatement.
To date, we don’t really know much about how
the Apple Watch has sold—Apple folds it into the “Other products”
category along with the iPod, the Apple TV, Beats headphones, Airport
routers, iPhone and iPad cases and covers, and whatever other little
odds and ends the company sells. While revenue for that category has
increased year-over-year by a significant margin since the watch was
introduced, the only thing we can really infer from that fact is
“someone somewhere must be buying Apple Watches.”
However well it's selling, Apple's strategy with new
products is to release them and then iterate continuously, working until
all of the biggest complaints about the first-generation model have
been addressed (or until people have forgotten about them or moved on to
something else). After a full year of wearing the Apple Watch every
single day, it's time to revisit the hardware, software, and some things
I looked at in our original review to see where the platform is and
where I think it ought to go in the next year or two.
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